Web Analytics is essential if you want to track a potential customer’s behavioural patterns on your website. A web analytics tool can be made to measure quantitative details like visitors, page views, entry and exit points, length of visit, search engine keyword entry... there is no end to the goldmine of data available.

Google Analytics is a free, globally employed web analytics tool that accurately, effectively delivers this data in a visual format that can be easily viewed, understood, and exported. The Interactive Avenues Analytics team is GACP Certified, which means we’re in an official capacity to implement, monitor, and evaluate your web analytics.