Search Engine Marketing (SEM) expert, with Pay per Click (PPC) knowledge to develop and implement effective (SEM) strategies and tactics, with the goal of exceeding client’s expectations and performance goals on a daily basis.
Core responsibilities:
Conduct keyword research, selection, Bid management, Compose and test ad copy to produce optimal click-thru rates for pay-per-click campaigns.
Landing page optimization & analytics.
Analyze & Optimize search marketing campaigns data and proactively make strategic suggestions and deliver performance reports to clients on an ongoing basis.
Developing vertical specific industry knowledge and best practices that will drive account profitability and drive increase in online revenue generation.
Manage search engine marketing campaigns including tracking and reporting on campaigns successes, data analysis, and weekly status calls.
Understand and achieve client goals and objectives through the customization of projects.
Qualifications:
Graduate/Post Graduate B.com/ MBA/Mass media-communications etc.
1-2 years experience in managing search engine marketing campaigns along with strategies, optimization & working with web analytics tools preferred.
Knowledge of online lead generation space and experience with CPL, CPA, and PPC advertising.
Strong Analytical, attention to detail and problem solving skills: Ability to deal with large volumes of data and multiple projects with varying deadlines.
