Interactive Avenues has been recognised as an ‘Official Honoree’ for their work ‘We Know You’ for Sri Lanka Airlines at the 12th Webby Awards. Hailed as the ‘Oscars of the Internet’ by the New York Times, Webby Awards is an international award honouring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites.

The Awards are judged by the International Academy of Digital Arts & Sciences, a global organisation that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

Reacting to the win, Amardeep Singh, Vice-President, Interactive Avenues, said, “We are thrilled to receive the award. Interactive Avenues has always believed in the quality and exclusivity of the content we create here. This Award has come as a token of the fact that all of us at Interactive Avenues have been working consistently to raise the bar.”

Titled ‘We Know You’, the piece of work was created for Sri Lanka Airlines to carry forward its promise of “We know you” online. The application was created on the insight that while India has a richly diverse culture – all proudly individualistic – all Indians have things in common that them citizens of one motherland. One such undisputed commonality is that no matter where they go, Indians want to eat food from their hometown. The application created asked users what their food preference was. On answering, they were shown their favourite eateries in their own city. Going one step further, the application then showed them the places they could visit in their destination city, ensuring they never have to do without their favourite vittles.

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out of more these, fewer than 15 per cent received this honour and were deemed ‘Official Honorees’.