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Advertising & Account Movement
G2, Interactive Avenues bag ad duties for Sulekha.com |
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agencyfaqs! news bureau | agencyfaqs! | Mumbai, September 17, 2007
Sulekha.com, the  | | Advertisement |
online community that offers industry-leading classifieds, yellow pages
and social networking services for Indians worldwide, has appointed
Grey Synchronised Service and Interactive Avenues as its advertising
agencies. Grey Synchronised Service (G2) will handle the creative
duties for media campaigns targeted at Indians in the US and
Interactive Avenues will manage the online creative and media buying
function for classifieds and yellow pages in India.
G2 is Grey
Global Group’s activation and multi-channel communications agency
specialising in marketing services in direct marketing, branding and
design, interactive, promotional and trade and shopper marketing. G2
has a strong hold in the US market.
The incumbent online
agency for Sulekha.com was Mediaturf. The size of the online business
is in the region of Rs 15 crore. The offline advertising duties for the
company continue to lie with JWT in the US and India.
Commenting
on the development, B Sridhar, director, global brand and marketing,
Sulekha.com, says, “India and the US have two very distinct consumer
characteristics and marketing strategies. G2 is more specialised in the
US, while Interactive Avenues understands consumers here in India. G2
will promote our social media offerings such as various social
networking forums to NRIs in US. And Interactive Avenues will focus
more on promoting local commerce, including classifieds and yellow
pages.”
Sulekha.com promotes social interaction and local
transactions among Indians in 25 cities worldwide. The company is
aiming to build a nationwide brand that stands for a consolidated
integration of local commerce and social media on the online and mobile
platforms.
© 2007 afaqs! filed by agencyfaqs! news bureau |
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