Social Media Services :
In a world where consumers turn publisher and manufacture content, advertisers can derive significant media and Word of Mouth mileage by acting as a participatory resource.

At Interactive Avenues, we help advertisers create compelling E-PR and viral marketing campaigns using the power of co-creation – a technique coined as SMO – and map its efficiency with tangible measurement techniques. Our insight into the medium ensures that our advertisers score first and highest in the new marketing playing fields.


E-commerce Enablement:
Today, a website isn’t simply a medium through which to reach consumers; it is a point of sale, and is redefining the conventional purchase cycle as we know.

At Interactive Avenues, we extensively analyse consumer behavior to help you build long term relationships with your buyers. In short, we complete the sales cycle with our expertise in awareness, persuasion and retention. By holding up the operational side of the E-commerce coin, we provide holistic E-commerce solutions for our clients: Our objective is E-Business, not just E- Presence

Online Media Research:
As advertisers recognise the significance of the digital space, and increase their budgets accordingly, there is a requirement to measure the effectiveness of the web beyond immediate responses (read: clicks and leads)

At Interactive Avenues, we partner with leading web research companies to understand the role the web plays in moving the needle on conventional brand metrics like awareness, recall and purchase intent

Technology Services:
Adept at all technologies relating to campaign management, execution, and analytics, we partner with the best of breed solutions in the areas of Web Analytics and Ad Serving, and understand no one size fits all. To this end, we provide turnkey solutions for our clients with varying levels of complexity; depending on the nature of requirement, we build products from simple data capture solutions to full fledged lead management and routing solutions.