We reconnect the dots between purchase intent and real-life transactions. Our team drives direct response outcomes by building experiences that move consumers from discovery to fulfillment. We deliver value at every point within the digital commerce ecosystem by focusing on the balance of reach and ROI optimization.
Today’s consumers demand a frictionless buying experience, not just online but across a brand’s entire ecosystem. The Interactive Avenues e-retail group focuses on designing and optimizing digital experiences for direct-response outcomes across e-commerce, physical retail and new, emerging commerce channels. From discovery and purchase through product management and fulfillment, we possess the expertise, partnerships and talent to rapidly impact your business performance through innovative commerce solutions at scale.
ROI-DRIVEN SOLUTIONS
Our end-to-end e-retail services are built to maximize your ROI — from audience-first media planning and buying, to online and offline retail store optimization. For brands that are early in their e-retail journey, we offer digital transformation consulting that is powered by our extensive capabilities in data and analytics to help shape short- and long-term strategies. Our e-retail innovation teams continually strive to uncover opportunities across new and emerging commerce channels, giving you early access to allow for scale as these platforms become mainstream.
AMAZON CENTER-OF-EXCELLENCE
The Amazon ecosystem presents an incredible opportunity for brands to drive ROI. That is why we created the Interactive Avenues Amazon Center-of-Excellence. This unique offering helps guide our clients toward sustainable and repeatable success across all potential interactions consumers may experience on Amazon properties. With the explosive growth of Amazon as a media company, we are also rapidly scaling our media planning and activation services globally and harnessing the power of Amazon’s data for media investment across AAP and AMS. Interactive Avenues, as part of IPG, is the only holding company agency to participate in a pilot as “Amazon Marketing Services Experts.” This gives us exclusive access to dedicated resources at Amazon and greater access to betas and internal programs, including being asked to share best practices and expertise with Amazon’s product teams and co-building unique solutions to optimize your media investment.
Our conversion rate optimization (CRO) framework allows us to learn and adapt, to fuel better performance and make paid, owned and earned media more efficient. We work with you on A/B and multivariate testing to help brands provide the best consumer experience.
WEB TESTING/CRO
Ineffective conversion points waste budgets. Web testing such as multivariate, A/B tests and CRO ensures an optimal conversion rate, which maximizes every media dollar you spend. We use state-of-the-art technology and ingenuity in our thinking to drive the best conversion rates.
We help retailers and brands evolve as the latest best practices governing product data management challenge retail. Our platform, bGenius, provides custom feed management solutions that activates full-funnel support of retail across online marketplaces, search, social, display, and affiliate networks. Paired with a keen understanding of product data and keyword strategies for e-commerce, we transform existing product catalogs into an optimized feed, hyper-tuned to create high performing digital media campaigns. Our e-commerce offering eliminates inefficient tasks through automation, while ensuring that your online marketing is relevant and creating alignment between live product offerings and marketing.
Today’s consumers demand a frictionless buying experience, not just online but across a brand’s entire ecosystem. The Interactive Avenues e-retail group focuses on designing and optimizing digital experiences for direct-response outcomes across e-commerce, physical retail and new, emerging commerce channels. From discovery and purchase through product management and fulfillment, we possess the expertise, partnerships and talent to rapidly impact your business performance through innovative commerce solutions at scale.
ROI-DRIVEN SOLUTIONS
Our end-to-end e-retail services are built to maximize your ROI — from audience-first media planning and buying, to online and offline retail store optimization. For brands that are early in their e-retail journey, we offer digital transformation consulting that is powered by our extensive capabilities in data and analytics to help shape short- and long-term strategies. Our e-retail innovation teams continually strive to uncover opportunities across new and emerging commerce channels, giving you early access to allow for scale as these platforms become mainstream.
AMAZON CENTER-OF-EXCELLENCE
The Amazon ecosystem presents an incredible opportunity for brands to drive ROI. That is why we created the Interactive Avenues Amazon Center-of-Excellence. This unique offering helps guide our clients toward sustainable and repeatable success across all potential interactions consumers may experience on Amazon properties. With the explosive growth of Amazon as a media company, we are also rapidly scaling our media planning and activation services globally and harnessing the power of Amazon’s data for media investment across AAP and AMS. Interactive Avenues, as part of IPG, is the only holding company agency to participate in a pilot as “Amazon Marketing Services Experts.” This gives us exclusive access to dedicated resources at Amazon and greater access to betas and internal programs, including being asked to share best practices and expertise with Amazon’s product teams and co-building unique solutions to optimize your media investment.
Our conversion rate optimization (CRO) framework allows us to learn and adapt, to fuel better performance and make paid, owned and earned media more efficient. We work with you on A/B and multivariate testing to help brands provide the best consumer experience.
WEB TESTING/CRO
Ineffective conversion points waste budgets. Web testing such as multivariate, A/B tests and CRO ensures an optimal conversion rate, which maximizes every media dollar you spend. We use state-of-the-art technology and ingenuity in our thinking to drive the best conversion rates.
We help retailers and brands evolve as the latest best practices governing product data management challenge retail. Our platform, bGenius, provides custom feed management solutions that activates full-funnel support of retail across online marketplaces, search, social, display, and affiliate networks. Paired with a keen understanding of product data and keyword strategies for e-commerce, we transform existing product catalogs into an optimized feed, hyper-tuned to create high performing digital media campaigns. Our e-commerce offering eliminates inefficient tasks through automation, while ensuring that your online marketing is relevant and creating alignment between live product offerings and marketing.
