Performance is everything. And we deliver just that through industry-leading digital media campaigns. Our team of mobile, search, and social specialists work closely with you and our partners to deliver best-in-class service today and reimagine best practices in digital media for the future.
Digital Media Services
Performance is everything. And we deliver just that through industry-leading digital media campaigns. Our team of mobile, search and social specialists work closely with you and our partners to deliver best-in-class service today and reimagine best practices in digital media for the future.
OUR SERVICES
Paid Search
We infuse consumer intent with brand connections across all paid platforms. We connect to people in the moments that matter most while driving performance at scale.
NOT YOUR TYPICAL SEM FIRM Searches can happen everywhere. We understand the importance of being in the right environment at the right time with the right message. Our team of specialists analyze search signals and data to understand where, when and how consumers are searching; whether it is via voice, keywords, remarketing, CRM integration, or audience targeting. Our paid media approach is forward-thinking and always evolving with the industry and your brand’s changing needs.
ENTERPRISE PAID SEARCH SOLUTIONS Interactive Avenues has been helping brand name clients manage their paid search portfolio for over a decade. Our search engine marketing team is seasoned in integrating with digital and traditional media. We specialize in uncovering unique search patterns, trends, and variations, in addition to creative testing results for messaging and other data points to fuel insight-based strategies.
SEM SERVICES Interactive Avenues is a global SEM agency specializing in a range of paid search campaigns, including:
Paid search strategy
Audience and keyword research, definition and creation
Ad copy and creative approach
Campaign oversight and management, including:
Enhanced campaigns
Local and microtargeted campaigns
Display network efforts
Video-based campaigns
Shopping and feed-based campaigns
Cross-channel integration
Deep SEM and SEO integration
Holistic measurement and dashboarding
Paid Social
We tell your brand’s story to the right consumer at the right time, integrating data-driven social strategies with proven amplification tactics.
WHAT MAKES US DIFFERENTBuying on social networks goes far beyond gaining more impressions – it’s a key way to understand your audience, continue the conversation and stay relevant with your target consumers. We get to know your audience and how they behave online through our partnerships with social networks and other agencies within the IPG family. This comprehensive view ensures that media buys make the biggest possible impact and allows us to measure and optimize our strategies based on your goals.
A MEDIA-FIRST APPROACH TO SOCIAL MEDIAPeople are social by nature – and everyone is on social networks. In a constantly evolving landscape, our paid social specialists are experts at understanding how brands can best live in an authentic and engaging dialogue with millions of individual consumers. Our approach to paid social is rooted in media fundamentals, ensuring investment has maximum impact – whether it is with standard or advanced ad units, across first-party CRM or standard audience targeting. We have worked with hundreds of different creative teams, partnering exceptionally to ensure the creative approach blends with our media-first approach to social media.
PAID SOCIAL SERVICES Put your social content where your audience can see it by integrating paid social tactics into your digital strategy. Interactive Avenues can leverage a wide range of paid social platforms to craft a custom solution for your specific goals. Our current services include:
Paid social strategy
Audience research, definition and targeting creation
Creative approach and messaging
Goal-based auction campaigns
Guaranteed reach and frequency-based campaigns
Custom creative or ad unit buys
Local and microtargeted campaigns
Dynamic creative and shopping- or feed-based efforts
Cross-channel integration
Holistic measurement and dashboarding
Mobile Media
Our relationship with our phone is personal and always-on. We help brands capitalize on this intimate relationship by using mobile-first data to strategically develop campaigns and maximize audience impact.
WHAT SETS US APART With Interactive Avenues aggregated buying power, we provide best-in-market rates with top mobile networks and partners. Our teams have extensive knowledge about emerging partners and tech—which allows us the unique ability to identify true differentiators.
Our strong partnerships give us access to first-to-market solutions, alpha and beta offerings, and proprietary partner tools. Just like the world around us—we are ever-evolving. We are constantly creating custom opportunities, and testing new products and technology.
ENSURING MEDIA IS MOBILE-FIRST By focusing on mobile-first activations, we have a holistic understanding of mobile consumption habits and native functionalities. This knowledge allows us to maximize audience impact through mobile-first data to strategically develop campaign frameworks and inform cross-channel buys.
MOBILE MEDIA SERVICES We challenge the norm and are always on the lookout for new and exciting opportunities for brands. Our current services include but are not limited to:
Strategy and Consulting
Partner Tech Evaluation
First-to-Market Innovation
Industry Updates
Market Trend Insights
Mobile-First Planning and Buying
Location Behaviors
Second Screen
Mobile Wallet and eCommerce
Gaming Integrations
App and Keyboard Downloads
Connected TV and Cars
App-Based Audiences
Measurement and Analytics
Holistic Cross-Channel Attribution
App Analytics
Brand Health
Foot Traffic and Sales
Creative Formats and Custom Experiences
Gamification and Haptic
Dynamic Creative
Virtual Reality/Augmented Reality/360° Video
Custom Emoji and Keyboard
Gyrometer and Accelerometer
Coupons
Chatbots
Digital-First Planning
Interactive Avenues is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IoT-devices, bots, search engines, and social platforms. We uncover your audience based on their digital fingerprints – and build a media approach to help transform your business digitally.
WHAT MAKES US DIFFERENT Interactive Avenues has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways. We bring the scale of IPG to bear in our partner approaches, ensuring you think digital-first in an efficient and effective manner to transform business results.
HELPING BRANDS TRANSFORM DIGITALLY Our team was born in digital, with expertise across every platform, every device, and every manner to communicate and connect with audiences online. We’ll help you understand the complexity of our ever-changing digital world – and simplify it for optimal impact.
DIGITAL-FIRST MEDIA PLANNING AND BUYING SERVICES We understand and maximize impact across digital channels – ensuring your digital transformations occur in a managed and measured fashion. We maximize partnerships with Google, Facebook, Amazon, Apple, Snapchat, Bing, Pinterest, LinkedIn, and Twitter – and find innovative new ways across digital networks. Our current services include:
Digital approach and strategy
Audience sizing, measurement, and targeting approach
Digital-first channel allocation and modelling
Creative approach and messaging
Goal-based auction campaigns
Guaranteed reach and frequency-based campaigns
Digital-first partnerships and partner negotiation
Custom creative or digital tentpole activations
Local and micro-targeted campaigns
Shopper-based and e-commerce campaign activation
Cross-channel integration
Holistic measurement and dashboarding
Paid Search
We infuse consumer intent with brand connections across all paid platforms. We connect to people in the moments that matter most while driving performance at scale.
NOT YOUR TYPICAL SEM FIRM Searches can happen everywhere. We understand the importance of being in the right environment at the right time with the right message. Our team of specialists analyze search signals and data to understand where, when and how consumers are searching; whether it is via voice, keywords, remarketing, CRM integration, or audience targeting. Our paid media approach is forward-thinking and always evolving with the industry and your brand’s changing needs.
ENTERPRISE PAID SEARCH SOLUTIONS Interactive Avenues has been helping brand name clients manage their paid search portfolio for over a decade. Our search engine marketing team is seasoned in integrating with digital and traditional media. We specialize in uncovering unique search patterns, trends, and variations, in addition to creative testing results for messaging and other data points to fuel insight-based strategies.
SEM SERVICES Interactive Avenues is a global SEM agency specializing in a range of paid search campaigns, including:
Paid search strategy
Audience and keyword research, definition and creation
Ad copy and creative approach
Campaign oversight and management, including:
Enhanced campaigns
Local and microtargeted campaigns
Display network efforts
Video-based campaigns
Shopping and feed-based campaigns
Cross-channel integration
Deep SEM and SEO integration
Holistic measurement and dashboarding
Paid Social
We tell your brand’s story to the right consumer at the right time, integrating data-driven social strategies with proven amplification tactics.
WHAT MAKES US DIFFERENTBuying on social networks goes far beyond gaining more impressions – it’s a key way to understand your audience, continue the conversation and stay relevant with your target consumers. We get to know your audience and how they behave online through our partnerships with social networks and other agencies within the IPG family. This comprehensive view ensures that media buys make the biggest possible impact and allows us to measure and optimize our strategies based on your goals.
A MEDIA-FIRST APPROACH TO SOCIAL MEDIAPeople are social by nature – and everyone is on social networks. In a constantly evolving landscape, our paid social specialists are experts at understanding how brands can best live in an authentic and engaging dialogue with millions of individual consumers. Our approach to paid social is rooted in media fundamentals, ensuring investment has maximum impact – whether it is with standard or advanced ad units, across first-party CRM or standard audience targeting. We have worked with hundreds of different creative teams, partnering exceptionally to ensure the creative approach blends with our media-first approach to social media.
PAID SOCIAL SERVICES Put your social content where your audience can see it by integrating paid social tactics into your digital strategy. Interactive Avenues can leverage a wide range of paid social platforms to craft a custom solution for your specific goals. Our current services include:
Paid social strategy
Audience research, definition and targeting creation
Creative approach and messaging
Goal-based auction campaigns
Guaranteed reach and frequency-based campaigns
Custom creative or ad unit buys
Local and microtargeted campaigns
Dynamic creative and shopping- or feed-based efforts
Cross-channel integration
Holistic measurement and dashboarding
Mobile Media
Our relationship with our phone is personal and always-on. We help brands capitalize on this intimate relationship by using mobile-first data to strategically develop campaigns and maximize audience impact.
WHAT SETS US APART With Interactive Avenues aggregated buying power, we provide best-in-market rates with top mobile networks and partners. Our teams have extensive knowledge about emerging partners and tech—which allows us the unique ability to identify true differentiators.
Our strong partnerships give us access to first-to-market solutions, alpha and beta offerings, and proprietary partner tools. Just like the world around us—we are ever-evolving. We are constantly creating custom opportunities, and testing new products and technology.
ENSURING MEDIA IS MOBILE-FIRST By focusing on mobile-first activations, we have a holistic understanding of mobile consumption habits and native functionalities. This knowledge allows us to maximize audience impact through mobile-first data to strategically develop campaign frameworks and inform cross-channel buys.
MOBILE MEDIA SERVICES We challenge the norm and are always on the lookout for new and exciting opportunities for brands. Our current services include but are not limited to:
Strategy and Consulting
Partner Tech Evaluation
First-to-Market Innovation
Industry Updates
Market Trend Insights
Mobile-First Planning and Buying
Location Behaviors
Second Screen
Mobile Wallet and eCommerce
Gaming Integrations
App and Keyboard Downloads
Connected TV and Cars
App-Based Audiences
Measurement and Analytics
Holistic Cross-Channel Attribution
App Analytics
Brand Health
Foot Traffic and Sales
Creative Formats and Custom Experiences
Gamification and Haptic
Dynamic Creative
Virtual Reality/Augmented Reality/360° Video
Custom Emoji and Keyboard
Gyrometer and Accelerometer
Coupons
Chatbots
Digital-First Planning
Interactive Avenues is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IoT-devices, bots, search engines, and social platforms. We uncover your audience based on their digital fingerprints – and build a media approach to help transform your business digitally.
WHAT MAKES US DIFFERENT Interactive Avenues has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways. We bring the scale of IPG to bear in our partner approaches, ensuring you think digital-first in an efficient and effective manner to transform business results.
HELPING BRANDS TRANSFORM DIGITALLY Our team was born in digital, with expertise across every platform, every device, and every manner to communicate and connect with audiences online. We’ll help you understand the complexity of our ever-changing digital world – and simplify it for optimal impact.
DIGITAL-FIRST MEDIA PLANNING AND BUYING SERVICES We understand and maximize impact across digital channels – ensuring your digital transformations occur in a managed and measured fashion. We maximize partnerships with Google, Facebook, Amazon, Apple, Snapchat, Bing, Pinterest, LinkedIn, and Twitter – and find innovative new ways across digital networks. Our current services include:
Digital approach and strategy
Audience sizing, measurement, and targeting approach
Digital-first channel allocation and modelling
Creative approach and messaging
Goal-based auction campaigns
Guaranteed reach and frequency-based campaigns
Digital-first partnerships and partner negotiation
Custom creative or digital tentpole activations
Local and micro-targeted campaigns
Shopper-based and e-commerce campaign activation
Cross-channel integration
Holistic measurement and dashboarding
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