Associate Director/Director

  • Department: Advertising, Strategy/Planning
  • Location: Mumbai

We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

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    Account Management

  • Develops, manages, and monitors client service delivery executions of the assigned accounts
  • Oversees process development and execution management
  • Assures quality control of all media planning and implementation
  • Enforces Best Practices
  • Prepares and presents annual financial plans and human resources plans

    Performance Media

  • Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom
  • Coordinates efforts across different digital media channels to drive optimized recommendations
  • Continuously evaluate and improve upon all digital media opportunities
  • Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Participates in building and evolving the PM practice, vision and areas of expertise
  • Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.
    Team Leadership & Development

  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
  • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conducts performance reviews and career path plans for direct reports
  • Provide training in cross media planning to their direct reports and bellow teams

  • Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
  • Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
  • Strong written and verbal communication skills
  • Strong organizational skills, detail-oriented and capable of multi-tasking
  • Superb client relationship and management skills
  • Proven problem solving skills and ability to think outside of the box
  • Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
  • Provide timely and actionable feedback to the team to aid in their development and improvement

  • Graduate/ Post Graduate Degree or related work experience
  • Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
  • Google and Facebook Blueprint Certified Professional
  • Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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