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  • This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead is one who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the balance time will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.

    Seniority Level: Mid-Level (6-7Years)

    Job Function: Advertising, Strategy/Planning

    Employment Type: Full Time

    Key Responsibility Areas

    • Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)
    • Mentoring new team mates on-boarding with our PPC operations team
    • Analysing and optimise campaigns towards client goals
    • Delegate and manage campaign management tasks to our in-house SEM team
    • Collaborating across departments and offices to share insights, strategy and processes
    • Delegating and organising priorities based on account focus
    • Up to speed with tracking systems (Strong DoubleClick Search experience is a bonus)
    • Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients

    Team Leadership & Development

    • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
    • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
    • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction

    Skills

    • Strong working knowledge of web analytics dashboards, reports and key reporting tools
    • Strong work ethic – ability to work on multiple projects at once, sometimes under pressure and tight deadlines
    • Strong working knowledge of at least one bidding platform such as Marin, Kenshoo or Doubleclick
    • Excellent writing, math, multi-tasking, organization, and communication skills
    • Social media (Facebook) paid media management
    • Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
    • Previous agency experience strongly preferred
    • Expertise with Microsoft Excel, Word, and PowerPoint is required
    • Expertise on Google Scripts, Data Studio and other data visualisation products

    Qualifications

    • Graduate/Post Graduate Degree or related work experience
    • Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
    • Google and Facebook Blueprint Certified Professional
    • Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

    What you can expect from Interactive Avenues

    Interactive Avenues’ vision is to make advertising more insightful to the brands we service. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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