Amazon’s Alexa makes her mark with Echo launch


Build preference, and confidence in a completely new technology for an inexperienced and unaware market


Using the media touchpoints that our audience consumed the most for their entertainment, we created a highly personalised and contextual experience with the product. Through innovative GDN banners and YouTube pre-roll ads, Alexa was present wherever our audience was.


  • 6.9 million personalised ads served
  • 1500 mentions of songs and artists
  • 33% lift in ad recall – highest for any new product launch
  • 13% recall for Alexa