Celebrating women through body positivity


Reshape the perception of brand Zivame to make it a one-stop destination for any and every kind of lingerie need


We gave women a forum to openly discuss and celebrate their bodies, while helping them find the perfect fitting lingerie. We got the conversation going on social media using Boobicons – emoticons in all different shapes and sizes of breasts – and opened up the platform to get them talking about body positivity through this.


  • 6 million impressions on teaser campaign
  • 7 million impressions on launch day
  • Turned a socially awkward issue into a fun conversation