Celebrating women through body positivity
Objective
Reshape the perception of brand Zivame to make it a one-stop destination for any and every kind of lingerie need
Solution
We gave women a forum to openly discuss and celebrate their bodies, while helping them find the perfect fitting lingerie. We got the conversation going on social media using Boobicons – emoticons in all different shapes and sizes of breasts – and opened up the platform to get them talking about body positivity through this.
Results
- 6 million impressions on teaser campaign
- 7 million impressions on launch day
- Turned a socially awkward issue into a fun conversation
