Johnson’s Baby becomes a part of mothers’ trusted inner circles
Objective
Build a strong share of voice for the brand in a competitive and cluttered online baby care market.
Solution
We built a first-of-its-kind micro-moments strategy on paid search and developed a custom AI algorithm based on 8000 micro-moments and 15000 keywords that served the right content at every stage of new parents’ journey.
Results
- CTR improved by 86%
- 90% micro-moment covered with 90%+ SOV
- 1st Ad Rank achieved on 80% micro-moments and 70% keywords
- Average video watch time was 81%
