Rexbot educates India’s youth on safe sex
Objective
Drive product consideration and awareness while educating the youth on the benefits of safe sex
Solution
Based on intensive research, we created an AI based discreet chatbot, Rexbot, to provide an avenue to talk about a topic that is otherwise considered a taboo. Rexbot talks to the users in an informative manner, yet keeping their interest levels high by customised and personalised messaging for every query.
Results
- 6 million unique messages
- 100,000 unique users
- 4000 + daily active users
- Average time spent – 3 minutes
- Longest session – 3 hours
