Amazon helps Indian customers get over sale lethargy for the first sale of 2018 Amazon helps Indian customers get over sale lethargy for the first sale of 2018
Objective
Create mass chatter for the biggest sale of the year, and address customer fatigue and mistrust towards online shopping
Solution
We addressed people’s procrastination for big ticket purchases by personifying old, worn out products which ‘spoke’ to them. We also used social media to create the first ever LIVE deal reveal for the sale through India’s most popular comedy group.
Results
- 1 billion impressions with total 15 million engagement
- 10x views over average on Facebook live event
- 88% SOV – with an 11% rise
- 35 million video views – 8 million in just one day
