#ShareACoke makes a super hit India debut
Objective
Make Coca Cola a part of daily conversations in core markets and audiences across the country
Solution
With through research on audience behaviour online and offline, we launched the campaign with a unique experience that helps them co-create the messaging with us. We partnered with the one of the biggest youth festivals – YouTube Fan Fest for the launch and sponsored a surprise performance by India’s favourite pop star – Diljit Dosanjh. We also caught their attention at various micro-moments including the IPL via top OTT apps, and customised on-ground experience centers.
Results
- Total campaign reach of 460 million
- Brand Lift of 13% in core markets
- 51% Brand Lift amongst teens
