An out-of-the-box recruitment solution for the Bank of Now
Objective
Create a unique solution for easing the process of hiring talent for the recruiter and the candidate
Solution
Instead of bring the candidate to the recruiter for an interview; we brought the interview to a place where our audience spends most of their time – Twitter. Most innovative resumes in 140 characters were shortlisted and called for follow-up interviews.
Results
- Top Twitter trend for 8+ hours
- 115 million impressions created
- 16000 conversations by 1300+ users in 1 day
- 25000+ applications received – 36 shortlisted
